From Heath and Heath (Made to Stick; 2007)
p.s. Excellent book, get your own copy.
The Communication Framework - to making your ideas stickier:
1. Pay attention
2. Understand and remember it
3. Agree/Believe
4. Care
5. Be able to act on it
To push the levers on these:
UNEXPECTED -- Pay attention
CONCRETE -- Understand and remember it
CREDIBLE -- Agree/Believe
EMOTIONAL -- Care
STORIES -- Be able to act on it
What happened to SIMPLE? It's job is handled in the Answer stage; that is: honing in on the core of your message and making it as compact as possible.
This is good stuff... try to use it when ever you have a message to deliver... if you've got something to say... say it as well as you can! .. and conversely, if it's not worth the effort - it's probably not worth saying. HAAAA!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment